More Direct Response
From DRTV to email to dimensional mailings, I've been fortunate enough to produce Caples & Tempo-winning campaigns for some Fortune 500 clients. In my experience, it's about finding the right balance between engagement and Best Practices.
State Farm: Reactivate Your ADT
To show former ADT customers how long their protection had been off, this mailer used heat-activated inks to simulate dust on their panel.
State Farm: Customer Segment Letters
I wrote to 3 different types of customers in 3 distinct voices.
State Farm: Paper Airplane Mailer
We gave customers an engaging reason to go paperless.
State Farm: Joint Universal Life Mailer
State Farm: Recent Grad Letter