From DRTV to email to dimensional mailings, I've been fortunate enough to produce Caples & Tempo-winning campaigns for some Fortune 500 clients. In my experience, it's about finding the right balance between engagement and Best Practices.
To show former ADT customers how long their protection had been off, this mailer used heat-activated inks to simulate dust on their panel.
I wrote to 3 different types of customers in 3 distinct voices.
We gave customers an engaging reason to go paperless.